Advertising for children: 7 rules you must follow Children's

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Ashley Rodriguez Aug 21, 22 | 9 min read In advertising and marketing we know that we have to speak the language of the target audience and know how to attract them in a certain way. But that's not exactly how it works when we talk about children and children's advertising . The subtleties of the public and the restrictions on advertising, made by the regulatory bodies for this type of market, make the disclosure of products more careful and restricted. In this case, it is not enough to promote the products to the target audience, it is necessary to act in a way that contributes to their growth and education. In this article we will tell you what children's advertising is, we reflect on advertising for children and how to characterize abuse in this delicate and interesting market.





We will address the following topics: What is a child? What is children's advertising? How is abusive children's advertising  America Cell Phone Number List characterized? The impacts of this advertising on children Children's advertising in the digital environment How companies can cope with these restrictions Brands that managed to work positively with this audience Conclusion Keep reading! What is a child? Before explaining what children's advertising is, its effects and its particularities, we need to conceptualize something important to better understand this market. In Mexico , a person is considered a child when he or she is under 12 years old. After that, he is considered a teenager, until he is 18 years old. Therefore, children's advertising is aimed at the target audience up to 12 years old. What is children's advertising?







Children's advertising is any advertising of a product or service aimed at children , with the aim of selling to them . Although those who actually buy the product or service are the parents or guardians, in the past the focus of communication was the child, the true consumer, and the parents only acted as decision makers . There is a big difference between having products for children and advertising to children products that are for them. It is possible to make a communication aimed at parents who feel the need to buy a certain product or service for their children and this characterizes children's advertising.